Fool.co.uk – Credit Card Comparison Centre
BE SURE TO CHECK THE DATE OF THE COUPON/POST - Old posts are NOT removed as they must remain in-order for you to find this site and the most recent deals.The following is a paid review:
I choose this review on Fool.co.uk as it's a site based out of the UK. Best Airmiles deals actually gets lots of hits from readers in the UK and the site has quite a bit of useful information for all my readers.
The site itself has 9 main categories which range from Credit Cards, Mortgages, Loans, financial, etc. The navigation throughout the site is fairly easy clicking on the tabs. In each category there is a list of all possible items for that category. I've placed a screen shot of the Credit Cards Category, which has 13 different credit cards to choose from.
As you can see under the credit cards category there are the usual information (Name, typical APR, Balance Transfer). There is also the loyalty scheme which is what we're interested in at best airmiles deals. Clicking on the 'more info' link you'll see even more information about the specific credit card. Finally, the site also provides quite a bit of additional information on each of the respective categories. The additional information informs the reader of any information that they may need such as bad credit and credit cards.
What I think the site is missing is a recommended item. Under each category the site should highlight which item they recommend. This is similar to other major sites such as Expedia or Amazon. This recommended section will attract more attention and thus increasing the possibility of the user clicking on the link. The user also has a basis of comparison for that item.
Fool.co.uk's slogan is the UK's leading online financial community. They've done the research and provide all the information for many products. The site is definitely worth checking out and if you live in the UK consider signing up for an account.
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